An Overview on Digital Marketing and Technology Strategy Free Tutorial Download
What you’ll learn
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Advertising Metrics
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Return on Advertising
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Marketing Analytics
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Media Performance
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Digital Strategy
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Media Strategy
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Digital Advertising
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Digital Marketing
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Advertising Analytics
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Technology Strategy
Requirements
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Basic business notions
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Basic Internet notions
This short course is designed to empower the participant in the digital marketing landscape. It provides first a conceptual definition of digital marketing and its relevant for today’s business environments. The course then explains the strategical framework and the different types of media as well as a description of media metrics. It also shows examples to compute return on investment for a Bank using Search Ads and Display Ads. Finally, the course provides a quiz to round-up the whole content of Section 1 of the course.
Section 2 of the course provides a glimpse into the concept of Technology Strategy aiming to connect it with Digital Marketing as an Innovation driven by the evolution of the way businesses use the Internet as a market and a medium for advertising.
