Social movements matter. They matter to your customers, your workers, and to members of the communities where you operate and sell your products and services.Yet historically, businesses have largely avoided involvement with controversial causes. In the face of today’s fomenting social movements, companies must take action and proactively demonstrate where they stand on these issues. Companies can no longer afford to remain neutral if they want to maintain competitive advantage.In this course, Leslie Crutchfield shares knowledge and tools to help you understand and engage with movements in ways that can achieve positive results both for your company and society at large. Drawing on her research and experience working directly with hundreds of companies and foundations, Leslie presents frameworks to stimulate your thinking, and details real world examples that demonstrate how companies navigate the complex terrain of social change movements.
- Leslie Crutchfield Social Impact Strategist, Author, Educator + Speaker
Leslie Crutchfield is an author, speaker, and expert advisor on scaling social innovation and philanthropy.
Leslie serves as a senior advisor with Foundation Strategy Group (FSG), a nonprofit strategy firm cofounded in 1999 by Mark Kramer and Michael Porter. Leslie and FSG managing directors John Kania and Mark Kramer are co-authors of a new book on catalytic philanthropy, Do More Than Give: The 6 Practices of Donors Who Change the World, which showcases high-impact catalytic donors. She co-authored the critically acclaimed book Forces for Good: The Six Practices of High-Impact Nonprofits (Wiley 2007), recognized by The Economist on its Best Books of Year list. An updated and revised edition of Forces for Good was released in May 2012, and includes additional chapters on how high-impact national nonprofits not just survived but thrived during the 2008–2009 recession, and new research on how local and smaller nonprofits apply the “six practices” in the book to achieve greater impact in their regions.
Leslie previously was a managing director at Ashoka, and in the 1990s she cofounded and ran a nonprofit social enterprise. Leslie is frequently invited to lecture at domestic and international events, and conducts workshops and private training sessions for nonprofit and philanthropic leaders. She is an active media contributor whose work has been featured in Fortune, Forbes, Fast Company, Harvard Business Review.org, The Chronicle of Philanthropy, and Stanford Social Innovation Review, and she has appeared on programs such as ABC News, NPR, and PBS. Leslie serves on the board of the SEED Foundation and she was a Crossroads volunteer in Africa. She holds an MBA and a BA from Harvard University, and resides in the Washington, DC area with her husband and three children.