Creating Illustrative Design

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Course details

Illustrative design involves using an illustrative approach, such as a new brand identity or icon, to solve a design problem. This type of approach can be challenging for designers who aren’t illustrators. In this course, designer and illustrator Von Glitschka breaks down the process into beginner-friendly steps. Von explains illustrative design and how it differs from graphic design. He shows you how to prepare by defining your theme, subject matter, and style, then gathering reference material. Von covers several drawing processes, stepping through deductive drawing, thumbnail drawing, rough drawing, and a final refined drawing. He walks you through building and coloring vector art, then concludes with helpful tips on finalizing your designs and presenting them to clients.

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.


Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section
  • Download or print out as PDF to share with others
  • Share as image online to demonstrate your skill


  • Von Glitschka Creative Director, Brand Strategist

    Von Glitschka is a designer, illustrator, and avid pursuer of all things creative.

    Von is creative director of Glitschka Studios, a multidisciplinary design firm in the Pacific Northwest. The studio shines as a creative hired gun for ad agencies, design firms, and in-house corporate art departments all around the world.

    He’s a popular speaker on the topics of design, creativity, branding, and marketing and has written six books.

    Follow Von on Twitter at @vonster or see his work at




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