Ideas That Resonate



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Course details

In advertising and marketing, ideas are currency. Some are small, some are average, and then there’s the select few that are truly big ideas—the type that change behaviors, shake landscapes, and spawn copycats. But what makes a big idea? In this course, Stefan Mumaw reveals the seven characteristics of ideas that resonate. He shows you what big ideas look like, using examples from real-world companies like Dove, Volkswagen, TNT, and Google, and teaches you how to unlock the potential in your own ideas and connect with your audience in a meaningful way.

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section
  • Download or print out as PDF to share with others
  • Share as image online to demonstrate your skill

Instructor

  • Stefan Mumaw Director of Narrative Strategy at First Person

    Stefan Mumaw is the director of narrative strategy at First Person, a story and experience design shop.

    In addition to his work with First Person—the San Francisco-based company where he currently leverages his storytelling expertise—Stefan has authored six books, the most recent being Creative Boot Camp, a 30-day crash course on creativity. Previously, he authored Chasing the Monster Idea, Redesigning Websites, and Simple Websites, and co-authored Caffeine for the Creative Team and Caffeine for the Creative Mind with Wendy Lee Oldfield. He has spoken at numerous creative industry gatherings over the years and has been known to embarrass himself and those around him if given the opportunity.

 
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Ideas That Resonate, Free Tutorials Download

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