Introduction to Strategic Branding


Learn the fundamentals to build a solid successful brand step by step
A brand is a set of promises that consumers believe in, and building one requires focus, passion, persistence, and fundamentally, commitment.

Marcelo Sapoznik has more than 30 years of experience designing and developing brands and, in this course, you will go through the process of building all types of brands, see their essential components, and the links with the consumer that will allow you to create a successful and truly unique brand.

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