Artificial intelligence is a growing area of interest for the future of work. However, it can feel overwhelming to begin learning about AI given the vastness of the subject. In this course, Jim Sterne, a longtime marketing analyst passionate about advancing AI, shares the basics of what you need to know to get started using artificial intelligence. First, Jim reviews the basics of what artificial intelligence truly is. He then explores some additional concepts related to AI, such as natural language processing, computer vision, and machine learning. Then, Jim shares applications of machine learning, artificial intelligence, and how the two work together. He also reviews the relationship between humans and AI, and how you can use AI to your benefit. He closes by reviewing the future state of artificial intelligence. Upon completion of this course, you will have a solid base of knowledge to begin leveraging AI to your advantage.
This course was created by Madecraft. We are pleased to host this training in our library.
- Jim Sterne
Jim Sterne is an author and thought leader in the field of artificial intelligence for marketing.
Jim focuses his 40 years in sales and marketing on creating and strengthening customer relationships through digital communications. He sold computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990s, and founded a conference and a professional association around digital analytics in the 2000s. In 2017, Sterne published his 12th book, Artificial Intelligence for Marketing: Practical Applications. Sterne founded the Marketing Analytics Summit (formerly the eMetrics Summit) in 2002, which was the birthplace of the Digital Analytics Association (DAA). He served on the DAA Board of Directors for 15 years and is now Director Emeritus.
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