While the concept of group ideation isn’t a modern idea, the term “brainstorming” wasn’t communicated as a formal creative process until advertising legend Alex Osborn detailed the process in 1948. While brainstorming is still the dominant technique when it comes to idea generation, brainstorms often fail before they ever begin. Why? Because the organizer doesn’t have a clear picture of the purpose, process, or intended outcome. In this course, Stefan Mumaw brings brainstorming into the modern age, with rules and techniques to help you set up and run more effective creative brainstorming sessions, including what to do before, during, and after each session. He details everything from group ideation dynamics to brainstorming techniques like idea webbing, time boxing, and story structures. By the end, you’ll be armed with everything you need to run an effective brainstorm session and extract the most and best ideas from those involved.
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