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Jonah Berger on Viral Marketing

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 Jonah Berger on Viral Marketing  Free Tutorial Download

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Why do some ideas spread while others fade away? Jonah Berger, PhD, professor of marketing at the Wharton School and author of the best-selling book Contagious: Why Things Catch On, reveals the secrets behind the science of social transmission. Discover what leads people to share content online and off, including social currency, triggers, emotion, public use, practical value, and storytelling. Learn what separates the best brands and stories from the rest in this example-rich course.

Jonah Berger on Viral Marketing, Free Tutorials Download

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Author: Ho Quang Dai

I am Ho Quang Dai, from Vietnam – A country that loves peace. I share completely free courses from major academic websites around the world. Hope to bring free knowledge to everyone who can’t afford to buy


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