The Neuroscience of Selling Remotely


Course details

While virtual sales calls have steadily increased for many reasons—reduced travel costs, improving technology, and most recently health and safety considerations—the fact remains, people simply hate virtual meetings. Factors like fatigue and distrust of the presenter lead to declines in attention and engagement, which reduce your chances of closing a deal. In this course, neuromarketing expert Patrick Renvoise shows you how to tackle the challenges around selling virtually by understanding the brain of your audience. Patrick covers the reasons people hate video calls, why they generate so much fatigue, and why it’s so hard to establish trust over a virtual meeting. He also guides you through what to say and do on video sales calls, and shows how a little knowledge of the primal brain can help you communicate more persuasively in the virtual world.

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  • Patrick Renvoise

    Patrick Renvoise is the cofounder and chief persuasion officer of SalesBrain.

    Patrick cofounded the first neuromarketing agency, SalesBrain. After receiving a master’s degree in computer science from the National Institute of Applied Sciences in Lyon, France, Patrick taught physics at that university. During that time, he developed three passions: the science of persuasion, marketing, and the human brain. This led him to develop a unique scientific model of persuasion called NeuroMAP, first published in the book Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain . He recently published a second book: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime. Patrick has trained over 150,000 executives.




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Author: Ho Quang Dai

I am Ho Quang Dai, from Vietnam – A country that loves peace. I share completely free courses from major academic websites around the world. Hope to bring free knowledge to everyone who can’t afford to buy


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