Logo Design Tutorial Series

Topics include:
– Gauging client perceptions 
– Determining the scope of work 
– Designing a project 
– Profiling the client 
– Developing a brand name 
– Isolating design directions 
– Crafting a visual identity 
– Pitching your work 
– Presenting brand systems 
– Handling a course change 
– Making style guides 
– Developing a brand narrative

The Science of Logo Design:
Logo design requires artistry, but did you know your logos can also benefit from science? William Lidwell introduces the whys behind the well-known guidelines and even debuts some of the outdated design myths along the way. He reviews the 4 principles that make a logo ARMM’d for use: attention, response, meaning, and memory. Use these tips to bring a scientific rigor to your logos and start designing for evidence, not industry hearsay.

Logo Design Techniques
Info: Logos are a critical part of the modern visual landscape. To learn how to create your own, it’s important to be able to identify the components and design techniques behind the most successful examples, from Nike swoosh to the Coca-Cola ribbon. In this course, Nigel French deconstructs popular logos in order to explain why and how they work, and offers a methodical approach to creating a logo in Illustrator. These tutorials combine the theory with nuts-and-bolts techniques that emphasize simplicity and readability: the principles that ground the best logo designs.