Having a sales process is critical to a salesperson’s success. But a process isn’t enough if you don’t follow it on each and every call. Turning your sales process into a habit that feels natural is the key. In this course, CEO and author Jeff Bloomfield helps you create a sales process that is easy to follow, keeps you on track, and helps consistently close sales. He teaches you the difference between a sales process and sales methodology and shows how to close the gap between philosophy and strategy. He then helps you define and map your sales process—from understanding your buyer to reporting results—and set the expectations for the actual conversation: what you should know, do, say, and show. Follow along and learn how to create your own winning formula to turn prospects into customers—one step at a time.
- Jeff Bloomfield
Jeff Bloomfield is a sales and leadership coach, and the author of Story-Based Selling.
Jeff Bloomfield spent the better part of his corporate career at Genentech, in various leadership roles ranging from sales and marketing to leadership development. He is the founder of two consulting companies, Braintrust and Apex Training & Development, and speaks to audiences of all sizes on the topics of leadership, communication, story-based selling, and the powerful impact of neuroscience on sales and marketing.
Jeff wrote the book Story-Based Selling, and has trained multiple Fortune 500 companies on story-based selling and coaching, acted as an executive coach to senior executives of Fortune 500 companies, consulted on strategy, sales and marketing, and leadership for companies ranging from ten to ten thousand employees.