The market is crowded for average content writers. Don’t be one of them
Average content writers write. And they have nothing else to offer but a nice Google Doc based on guidelines from a client.
Those copywriters get lost in the sea of underpaid freelancers on Upwork, and they struggle to make ends meet.
Great copywriters know how to tie their writing to results.
And the best way to get results is to dive into Search Engine Optimization.
And while the market is full of self-advertised “SEO copywriters”, many of them rely on obsolete tactics that no longer work.
Most of these “common truths” aren’t an aid,but a hindrance to SEO success.
They’re not enough for competitive keywords that generate something more important than organic traffic – money.
If you’re reading this, you’re probably looking for tactics and skills that will take your career to a whole new level. This drive alone gives you a massive advantage over average copywriters.
By getting deeper into SEO, you will build bulletproof content that will keep bringing thousands of potential buyers to your blog posts and landing pages. For years to come.
SEO Writing goes beyond just “writing.”
And we dive into every single part of this process in SEO Writing Masterclass.
• KEYWORD RESEARCH
Finding great keywords is hard work. When you chase keywords that are out of your reach, your pages will never rank in the top ten. Learn how to track down keywords that are right for YOU and will bring you the biggest ROI.
• COMPETITIONS ANALYSIS
If you understand your competitors, you understand the whole SERP. Find out who to compete with, how to do it, and how to leave everyone in the dust. Skip this step, and you set yourself up for failure.
• CONTENT STRATEGY
One page is not enough to build your authority in a niche. You need to map out the whole content strategy with topic clusters (including money pages, supportive pages, and internal linking structure).
• WORDS AND PHRASES USAGE
Even the greatest content won’t work if it lacks prominent phrases. Understanding which words to use and where to place them is key to successful optimization. We’ll teach you how to write content that will comply with Google’s complex algorithm.
• OPTIMIZING EXISTING PAGES
Sometimes it’s better to optimize existing content than to start from scratch. When is the right time to get back to old pages? How to find the best opportunities? And how to optimize them for SEO? The best copywriters know the answer.
• SELLING THE NEW PROCESS
How to distinguish yourself from other writers on the market and increase your wages? You’ll find out how to convince your potential clients to the new, better way of SEO writing. And they will be thrilled to pay more for your work!