Instagram Marketing For Instagram Business Beginners Free Tutorial Download
What Is Instagram Marketing?
On our way to making you a master, let’s start with the basics. What is Instagram marketing, and how can you use it for your business?
As one of today’s most popular sales channels, the platform offers a wide range of ways for you to reap its benefits. All you need is a good strategy and some dedication to making it happen.
Instagram Marketing Definition
Instagram marketing is a type of social media marketing in which marketers use the Instagram platform to promote their business. If “promote their business” sounds broad, that’s because it is: Instagram marketing can involve a number of different strategies and tactics, used to accomplish all kinds of goals a business might have.
When looking at various ways to use Instagram for marketing, you can split the activity into two main categories:
- Paid tactics like advertising and influencer marketing
- Unpaid tactics like creating organic content, such as posts, Instagram Stories, and comments, as well as engaging with other users’ content
Typical business goals might include selling your products or services, getting more followers and engagement, building relationships with potential customers and other brands, and generally boosting a brand’s reputation.
A little later, we’ll get into the specifics of how to set goals, and how to use certain tactics to accomplish them
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