The WHY is based in science.
The concept of WHY is grounded in the biology of human decision making. The Golden Circle maps perfectly with how our brains work.
The outer section of the Golden Circle (WHAT) corresponds to the outer section of the brain (Neocortex) which is responsible for analytical thinking and language.
The middle two sections of the Golden Circle (WHY and HOW) correspond to the middle section of the brain (Limbic System) which is responsible for our behavior, decision-making and our feelings.
The part of our brain that controls our feelings has no capacity for language, which makes putting our feelings into words difficult. This course is designed to help you find words to express what truly inspires you.
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