In order for a company to expand into new markets and continuously grow their business, they must innovate. As a product manager, understanding how to approach each stage of the product innovation process—from identifying the right problem to launching and scaling—is key. In this course, Karen Holst walks through this process, sharing practical strategies and tools that can help you facilitate the creation of valuable new products. Karen shares how to better understand your company’s ecosystem and approach the different phases of innovation, including preparation and discovery, creating ideas, testing and prototyping, and launching and scaling.
- Karen Holst Entrepreneur turned intrapreneur. Help companies drive product innovation. Author of bestselling book Start Within.
Karen Holst is an entrepreneur and executive with over 15 years of experience in consumer technology.
Throughout her career, Karen has led strategic partnerships and operated large-scale data organizations. She also has experience in marketing, communications, and new business development within multiple verticals in public and private sectors. Karen currently serves as a mentor for the Stanford Latino Entrepreneur Leaders Program and spends time speaking, teaching, and writing about innovation. Previously, she worked at IDEO, the popular global design company, as director of product, platform, and operations for IDEO U. Karen has also lead products as an executive fellow with the California Department of Education and cofounded an edtech platform, MyEdu, acquired by Blackboard. She holds a BS in corporate communication from the University of Texas at Austin.