Programmatic Advertising Foundations Free Download
1 Like Comment

Programmatic Advertising Foundations, FreeTuts Download

  Programmatic Advertising Foundations Free Tutorial Download

Programmatic advertising automates digital media buying. By using software and algorithms to select buys, your ad placement becomes more nimble and efficient. You can be exactly where the customer is—instantly. In this course you can learn the fundamentals of programmatic advertising. Instructor Matt Bailey shows how online tracking works; explains how to target audiences by different criteria; and reviews the roles advertisers and publishers play in the digital advertising space. Discover how to use first- and third-party data, including cookies and trackers, in your campaigns and reach the right audience, at the right time, on the right device. Learn how to target audiences based on behavior, location, content, and context—and discover the impact of the Google decision to eliminate third-party tracking. Matt also explains how to detect and screen out ad fraud using campaign reports and blacklists.

Topics include:

  • Data and behavioral targeting
  • Retargeting
  • Managing programmatic and third-party data
  • Reaching the right audience
  • Targeting audiences
  • Dealing with ad fraud

 

Download  Programmatic Advertising Foundations  Free

Go to Download Tutorials Page

Password : freetuts.download

Read more course:  Mastering Mobile App Design With Sketch 3

You might like

About the Author: minhtri

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.