The Most Important Content KPIs for Creators



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Course details

Creatives need to know how to use data to their advantage. Whether you’re a small businessfocused on brand awareness or an influencer looking to boost your follower count, gathering,tracking, and assessing the right data is integral to your success. In this course, join video creator, content strategist, and entrepreneur Mitchel Dumlao as he explains how to pinpoint the most important key performance indicators (KPIs) for your content and enhance your creative output using data. Along the way, discover how to set goals for your business, calculate conversions of your content, determine which vanity metrics are harmful and helpful, and use data to create better content going forward.

Instructors

  • Mitchel Dumlao

    Mitchel Dumlao helps people amplify their messages through engaging and dynamic digital content.

    Mitchel uses his experience with digital content and social media branding as a YouTube Certified Instructor for YouTube’s NextUp Camp, Business Building Workshop, and Brand Partner Program. He has traveled around the world to teach in places like Brazil, Sweden, and Norway and has taught for companies and conferences such as Google, MiTu, LA Mission College, and more. Mitchel has over 15 years of experience in film production, content creation, and marketing for brands like Spotify, Colgate, HBO and Sony. He considers his expertise to be in content creation and strategy, using content through various social media and digital marketing campaigns to build audiences and develop brands.

  • CreatorUp

    CreatorUp provides top-tier digital content, including video production and live streaming, and training.

    CreatorUp is a global network of 250+ top digital creative pros, educators, filmmakers, and creators who love to create content and share industry-leading knowledge to empower their community of creators. Combining best-in-class expertise in video creation and instructional design, CreatorUp creates scalable, immersive, and highly engaging educational content and learning experiences to impact all kinds of creators both creatively and entrepreneurially. Learn more at creatorup.com.

Skills covered in this course

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