Download Tutorial The Ultimate In-app Purchase Guide
Mobile app monetization is one of the most important factors to consider when developing a mobile app. After all, every developer’s end-goal is to generate revenue out of their app, not only to cover its costs but to make a profit as well. There are many ways to do so but one of the most popular and successful sources of revenue for apps are mobile in-app purchases.
According to Statista, the total global revenue from in-app purchases projected for 2017 was nearly $37 billion, while the total global revenue generated from paid app downloads was only about $29 billion. This shows that in-app purchases are dominating the industry and they should be a main focus to consider in the app development process.