Finding a unique niche to build a successful business


What you’ll learn

  • Differentiate your brand in a crowded marketplace
  • Create customer personas to guide your marketing efforts
  • Learn how to research and analyze your competitors
  • Write a compelling brand story
  • Get a helpful guide to naming your business
  • Learn about trademarking your name
  • Gain insights on writing a meaningful brand story
  • Focus your marketing for the best return on investment


  • No experience required


In this course, we will cover analyzing your competitors and defining what makes your brand unique. You will create customer personas and mood boards that will help focus your marketing efforts. I will guide you through the process of naming your business, trademarking your name, and crafting a brand story that resonates with your niche.

I’ve included worksheets and resources to help you through the process. By the end of this course, you will have a strong and well thought-out foundation from which to build your brand and you will be well on your way to creating a thriving business.


Who this course is for:

  • For entrepreneurs who have a business idea or have already started a business


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Author: Ho Quang Dai

I am Ho Quang Dai, from Vietnam – A country that loves peace. I share completely free courses from major academic websites around the world. Hope to bring free knowledge to everyone who can’t afford to buy

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