Ideation helps your team generate a lot of different design ideas in a short amount of time. In UX design, your first idea is seldom your best. A broad set of ideas is more likely to lead to a more creative, more satisfactory solution for your users. The ideation phase of UX design is where you consider all the different ways you could possibly fix your users’ pain points, and then narrow down to some practical, viable alternatives.
In this installment of UX Design Techniques, Chris Nodder explores a variety of ideation techniques. Chris explains how to brainstorm in a way that lets all members of a team, not just the designers, contribute to a product’s overall direction.
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- Chris Nodder Helping people find their way in User Experience — LinkedIn Learning instructor & UX consultant
Chris Nodder is a user researcher, UX fiend, interaction design specialist, and author of Evil by Design.
Chris is a user researcher and interaction design specialist. He is the founder of Chris Nodder Consulting LLC, an agile user experience company that helps large organizations and lean startups build products that users love. He was previously a director at Nielsen Norman Group and a senior user researcher at Microsoft. He has an M.S. in human computer interaction and a B.S. in psychology.
Chris enjoys spreading the word about user-centered design. Aside from his work coaching Fortune 500 clients, he has presented on user experience topics at conferences all over the world. He writes about agile user experience research and design techniques at QuestionableMethods.com and is the author of Evil By Design, a book that describes the persuasive techniques that companies use to draw us in. He encourages you to participate at its accompanying web site, evilbydesign.info.