Studying your customers’ experience—especially as they interact with your product or brand in the context of their lives—leads to discoveries that help you make strong business, product, and UX decisions. In this course, learn how to capture snapshots of the moments that matter by conducting mobile diary studies through text, screen recording, or selfie videos. Sarah Weise explains this qualitative research technique to gather real-life data from customers in a way that will meet your UX or market research goals. Using data gathered in mobile diary studies, you can make value-based decisions by mapping a customer’s journey, identifying buyer touch points, understanding how to segment your audience, conducting exploratory research, and more. By the end of this course, you’ll be ready to perform mobile diary studies that result in actionable and meaningful insights.
- Sarah Weise Marketing Strategist. Market Researcher. Author. Speaker.
Sarah Weise is the founder and CEO of Bixa, a marketing research studio, and the author of InstaBrain.
Sarah has been a secret weapon for hundreds of leading brands, including Google, IBM, Capital One, Mikimoto, PBS, and Real Warriors, to name a few. Sarah helps these brands deeply understand their customers and build experiences that are downright addictive. She’s also a top-rated keynote speaker and expert in customer research, Generation Z and millennial customer behavior, and the future of experience design. She lectures at Georgetown University, is a co-founder of UX Masters Academy, and speaks at conferences and corporate events worldwide. In addition, Sarah has also repeatedly been published in the Journal of Digital Banking and Journal of Digital & Social Media Marketing.